Allure Bridal Wedding Dresses

Try them on

Our shop is conveniently located in Watertown, Massachusetts – just 8 miles outside of Boston. We have more than 1,000 gowns for you to choose to from. Call us today at (866) 843-4696 or book your appointment online.

Allure Bridals collection

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. Allure blends rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. Every gown is unique, allowing brides to feel gorgeous on their wedding day.

For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Fairyland tulle, opalescent beading and impossibly luxe textures all play into Allure Couture’s intricate glamour, a collection designed to appeal to the bride who wants to truly make a statement on her wedding day.

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add exotic flair to bridal looks throughout the collection.

Allure Bridals

Allure Bridals 9664

Allure Bridals 9666

Allure Bridals 9678

Allure Bridals 9682

Allure Bridals 9704

Allure Bridals 9715

Allure Bridals 9718

Allure Bridals 9730

Allure Bridals 9767

Allure Bridals 9800

Allure Bridals 9802

Allure Bridals 9803

Try them on

Allure Bridals collection

We're Open!

With safety measures in place. 💕