The Story
In 2000, C.E.O. Kelly Crum, who started with the vision of a bridal salon, expanded his mother’s Tennessee fabric store into a thriving wholesale bridal collection in only a few short years; the line’s rise to popularity was fast and quickly gained recognition for beautifully detailed and well-constructed wedding dresses. Allure Bridals was born shortly thereafter, and brides are still rejoicing!
The Allure collections have consistently gained praise, winning awards like “Fastest Growing Top 100 Private Companies” and “Top 100 Private Companies” in the Mid-South for multiple consecutive years. After 20 years of expansion in the bridal markets and multiple successful bridal and formalwear collections, the Allure Bridals brand family continues to pride itself on thoughtful designs to match every bride with their dream dress. Affordable couture is something every bride can get on board with!
The Wedding Dresses
Allure blends rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of the patented Allure construction. Look for more gorgeous detailing like floral appliqués, dramatic backs, breathtaking trains, and perfect draping.
Fairyland tulle, luxurious lace and loads of texture all play into Allure’s glamour and wide-range appeal. There’s truly something for every bridal style in this always jaw-dropping line.
The Promise
“Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown, but to provide daily inspiration for our brides-to-be.”
Featured Gowns
Check out our slideshow for some signature looks from Allure. Want to see all the looks? Click here!
See something you love? Make an appointment to come see us!