Allure Bridal Wedding Dresses

Try them on

Our shop is conveniently located in Watertown, Massachusetts – just 8 miles outside of Boston. We have more than 1,000 gowns for you to choose to from. Call us today at (866) 843-4696 or book your appointment online.

Allure Bridals collection

Allure Bridals pursues excellence in design and irreproachable craftsmanship to create a gown worthy of a bride’s most treasured moments. Allure blends rich fabrics like satin and lace with decadent beading and detailing, in addition to the comfort of our patented Allure construction. Every gown is unique, allowing brides to feel gorgeous on their wedding day.

For our Allure Bridals collections, we believe in the details — beading, floral appliqués, dramatic backs, and perfect draping. Brides deserve to be at their most beautiful, and our aim is not only to design and produce the perfect gown but to provide daily inspiration for our brides-to-be.

Fairyland tulle, opalescent beading and impossibly luxe textures all play into Allure Couture’s intricate glamour, a collection designed to appeal to the bride who wants to truly make a statement on her wedding day.

Silky Mikado and soft, lace-paneled crepe are the stars of our Allure Romance collection, which focuses on beautiful design and a return to simplicity. There are abundant ethereal touches — blush tones, our timeless lace and layers of soft tulle. Understated silhouettes and matte-finish fabrics lend modernity, while detachable trains add exotic flair to bridal looks throughout the collection.

Allure Bridals

Allure Bridals 3508

Allure Bridals 9813

Allure Bridals 9909

Allure Bridals 9912

Allure Bridals 9956

Allure Bridals A1102

Allure Bridals A1151

Allure Bridals A1153

Allure Bridals A1202

Allure Bridals A1207

Allure Bridals A1212

Allure Bridals A1218

Try them on

Allure Bridals collection