Pronovias Melva

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$2,470

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Wedding gown sizes are determined based on your bust, waist and hip measurements. Each designer fits differently and has its own size chart. Our stylists will help determine the best size.

Like a game of perspectives, this dress hides its most seductive secret in back: a spectacular centre opening. But, in addition to this, the mermaid design of the dress, crafted in crepe with thread-embroidered appliqués, hugs the body to slim the figure to the maximum and enhance femininity with its low waist and flattering bateau neckline.

A pioneering label in the world of pret-à-porter bridal, Pronovias traces its roots to 1920s Barcelona. There, the heritage brand started as ‘El Suizo,’ a family-owned store specializing in lace, embroidery, and high-quality silks. Those opulent materials would come to define Pronovias wedding gowns, which first debuted in 1964.

Started in 1920s Barcelona as a family business specializing in high quality silks, laces and embroidery would later grow to become Pronovias.  In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women.

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Our shop is conveniently located in Watertown, Massachusetts – just 8 miles outside of Boston. We have more than 1,000 gowns for you to choose to from. Call us today at (866) 843-4696 or book your appointment online.

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Your appointment might look and feel a little different but know that our team is committed to providing you with the same magical VOWS experience that you’ve been waiting for <3