Pronovias Loren
$1,999
- Special Order
Wedding gown sizes are determined based on your bust, waist and hip measurements. Each designer fits differently and has its own size chart. Our stylists will help determine the best size.
Drape yourself in iconic Hollywood glamour in this fitted mermaid-style dress made from lavishly embroidered tulle sweeping down to a subtle court train. With an illusion cutaway back, plunge neckline and shoulder-enhancing cap sleeves.
A pioneering label in the world of pret-à-porter bridal, Pronovias traces its roots to 1920s Barcelona. There, the heritage brand started as ‘El Suizo,’ a family-owned store specializing in lace, embroidery, and high-quality silks. Those opulent materials would come to define Pronovias wedding gowns, which first debuted in 1964.
Started in 1920s Barcelona as a family business specializing in high quality silks, laces and embroidery would later grow to become Pronovias. In 1964, when Alberto Palatchi Ribera joined, the company pioneered the creation of the first prêt-à-porter bridal fashions, a revolution at the time, which made wedding dresses accessible to all women.
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