Use your VOWS Wishlist (the heart in the top right) to save gowns for your in-store Appointment.
Wedding gown sizes are determined based on your bust, waist and hip measurements. Each designer fits differently and has its own size chart. Our stylists will help determine the best size.
Winding vines overlay the ruched tulle of this strapless gown
Our Allure Bridals collection is all about the details—beading, floral appliqués, dramatic backs, and perfect draping. Every gown features details to set it apart and make the bride shine.