Designer Spotlight: Pronovias

The Story

PRONOVIAS began life in ‘El Suizo’, a prestigious Barcelona store founded by Alberto Palatchi Bienveniste in 1922. It was a family business that would later grow. In 1964, the company pioneered the creation of the first prêt-à-porter bridal fashion, a revolution at the time, which made wedding dresses accessible to all women.

In 1977, the company started internationalising in pioneering the franchise business and opening the first store of this kind in the Netherlands before moving into North America and Asia during the nineties. Pronovias leads the world with its extensive distribution network, with more than 4,000 points of sale in more than 105 countries. Since then, Pronovias has had a network of 50 franchises which share the values and savoir-faire of its own store, giving an unforgettable bridal style and experience to every customer.

The company’s internationalisation is evident in a workforce of more than 850 employees of 40 different nationalities–a hallmark of their business model.

Lansbury gown: Stun in this mermaid-style dress with layers of embroidered lace and soft tulle. The full chapel train and daring fishtail skirt add that extra bit of drama.

The Wedding Dresses

Specializing is stunning lace, intricate embroidery and only the finest silks and other materials, the design, modelling, pattern making and finishing teams at Pronovias work in close collaboration, tracking market trends and paying close attention to every last tiny detail, making each dress totally unique.

Look for wedding dress details like statement backs with loads of lace, jaw-dropping ballgowns and super sleek modern designs with just the right amount of sexiness. Pronovias is known to cater to every bridal style–we love that, and we think you will too! Truly something for everyone.

Anitra gown: Minimalist chic is taken to the next level in this crepe gown with gorgeous bateau neckline and sweet cap sleeves.

Garner gown: Bursting with femininity, this Princess-style ballgown in delicate tulle dances with embroidered flowers and vines. Romance and whimsy come together to create a real jaw-drop design.

The Promise

From the first sketches to the delivery of garments to the stores, the entire process is supervised by the top-notch design and product teams. This traceability guarantees quality, excellence and application of best practices when creating each and every dress. Best of all, these exquisite designs are attainable and affordable for most brides!


Featured Gowns

Want to see more Pronovias gowns? Check out our slideshow or click here to see the gowns we carry at VOWS!

See something you love? Make an appointment to come see us!