Pronovias: The Legend Lives On


After his death in early 2013, Manuel Mota, the creative director of world-renowned fashion company Pronovias, has continued to leave his mark on the fashion industry. Pronovias wedding gowns are some of the hottest bridal fashions this year. Now celebrating its 50th anniversary, this Spanish design firm has always been proud to be a family-run business. Today its gowns are characterized by their fine fabrics and outstandingly unique, lavish designs.

The Man Behind It All

Pronovias has always been a family business, passed down from generation to generation. Manuel Mota ran the company for 23 years, when in 2013 he passed away at the age of 46. He designed wedding gowns for many models and high-society members, including Doutzen Kroes and Jade Goody. His creative contribution and forward thinking is said to be the reason that Pronovias Fashion Group has become well-known and popularized worldwide.

Company History

Pronovias had its humble beginnings as a family business founded by Alberto Palatchi Benveniste in 1922 as a fabric shop in Barcelona called El Suizo. Even in the early stages of the company, Catalonia’s high-society brides had their wedding dresses hand-created at the shop. In 1964, the company was officially established as Pronovias and launched its first collection of wedding gowns in Spain. It then organized its first fashion show in 1968.

In the 1980s, Pronovias opened to the world when the brand expanded into Germany, France, the United Kingdom, and Italy. By the 1990s, Pronovias had entered into the American and Asian markets and was beginning to really take off. In 2004, the company began to bring on renowned designers such as Hannibal Laguna, Lidia Delgado, and Miguel Palaco. In 2008, its flagship store opened in New York’s fashion district. To date, the company owns 163 stores in 105 countries.

A New Chapter

Since Mota’s death, the company has continued to provide the utmost quality and beauty in wedding gown design. In 2013, it launched the Atelier Pronovias Collection. These gowns are made with “sumptuous fabrics, stunning silks, and exquisite lace, hand-stitched onto Chantilly gauze and taffeta,” according to the company’s website.


As part of its 50-year anniversary celebration this May, the company hosted an exhibition free to the public of Barcelona. This “50 Love Stories Exhibition” showcased 50 wedding dresses, all part of the love stories of the women they were created for. The dresses were from the early decades through the present, worn by high-profile brides for whom the company created wedding gowns.


Today, Pronovias continues to make high-quality, exquisite gowns for brides around the world. Its attention to detail and creative “savoir faire” continues to help this design company grow and expand with the fashion industry. If you’re looking for a gown with a unique touch and the most lavish of fabrics and designs, look no farther than Pronovias for the dress of your dreams!